With release of new Panotour 2.5.0 (Beta 3) by Kolor, we expect, as always for beta releases large list of bugs correction ! But it also includes a nice and long time expected surprise, Google Analytics plugin has appeared ! But what’s the use of that ?
- What interest ?:
Google Analytics is free tool offered by Google to generate statistics of visits on websites. Just by adding few lines of code in each webpage (invisible for visitors), you’ll get very detailed statistics of visits. Few exemples: you can know how many times each page have been loaded, but also geographic origin, browser used, Operating system, language,… Few samples below of stats you can get and that all marketing guys among others really appreciate 😉
- Use for virtual tours: Use of Google Analytics for your virtual tours will allow you to track precisely which panoramas (scenes) are most or less viewed (the one never viewed might be an alarm for orphan scenes or cul de sac in your tour…). The plugin tracks each change of scene. You’ll get then graphic like this one:
Drop-offs on graphic are visitors that left website or tour at that level and didn’t go further.
- Get Google Analytics account:
That’s really simple and straightforward ! You just need to go on this website https://www.google.com/analytics/ and to create an account. GMail or Gapps (Google Apps) account is needed for this step. Once done, you go to Admin -> Account -> Create new account. For virtual tours, you’ll select “Website” and fill the form. You don’t need to change settings of “Data Sharing Settings” section. Once done, just click on “Get Tracking ID” and to accept Service Conditions. It displays then all explanations to integrate Analytics code in your website but we don’t care about that ! We just need the tracking ID that is listed this way: UA-12345678-1
- Use Analytics code in virtual tour:
Now that we have our Google Analytics colde, we just need to add it at our virtual tour. In Panotour, Style tab -> Plugins Library -> User input -> Analytics. You just need to fill code we got at previous step. If your virtual tour is hosted on SSL website, tick the “Force SSL” option to avoid to break security.
Done !! Now, each time visitor of your virtual tour will click on a hotspot going to an other scene, it’ll be recorded in Google Analytics.
Important point: You must generate an unique code for each website ! You can generate as much codes as you need in Google Analytics !